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What Does It Take To Make a Successful Product and Stand Out From The Crowd?

Key factors and strategies for creating distinctive and successful technical products
Picture of Joel Koh

Joel Koh

Digital Lead

Mon, 15 May 2023


The Association for Project Management has listed five crucial factors for producing effective technical products in their "Conditions for Project Success" report. The factors include project planning and review, goals and objectives, effective governance, competent project teams, and dedication to success. The report emphasises that successful product creation calls for more than just simply technological expertise. Instead, effective management, a talented team, and a dedication to success are equally essential. To make sure everyone is working toward the same goals, it is vital, for instance, to conduct routine evaluations and set clear targets. Furthermore, in ensuring successful execution, there must be clear distinctions of authority and accountability within the project team and the commitment of everyone involved. By focusing on these factors, product owners can make a successful product that stands out from the competition while bringing additional value to their customers.

More than just technological knowledge is needed to create an effective technical product. Key factors that can make or break a project were identified in research. The 2015 Conditions for Project Success report is a collection of independent studies that aims to pinpoint the key elements that contribute to the effective completion of projects, programs, and portfolios. Any project, initiative, or portfolio can use these success criteria to help maximise project success.

Factors Defining Project Success

Let's examine these factors and see how you might utilise them to produce a product that is distinctive from the other products on the market.

According to the Association for Project Management's (APM) report "Conditions for Project Success," there are five important factors that define project success: project planning and review, goals and objectives, effective governance, competent project teams, and dedication to success.

Project Planning and Review

A thorough project plan outlining the project's scope, milestones, and timelines must be created as part of the first important factor, project planning and review. Because technical products frequently involve detailed designs and complicated systems, this is essential. You can make sure that everyone engaged in the project is aware of the specifications, deadlines, and outputs by creating an extensive plan. In order to keep the project on schedule and make sure that any issues are quickly resolved, regular project meetings are also essential.

For instance, it's important to conduct frequent reviews when creating software applications to make sure the codebase is clear, manageable, and satisfies the required performance standards.

Goals and Objectives

Goals and objectives, the second crucial factor, assist in retaining the project's concentration and ensure everyone is working toward the same objectives. Setting specific aims and objectives for the product and frequently assessing how well they are being achieved are necessary for this. For instance, you must make sure that the product satisfies the intended functionality standards and efficiency benchmarks when creating a new technical capacity.

Effective Governance

The third vital component is effective governance, which means making sure that there are clear divisions of accountability and responsibility within the project team. This makes it more likely that decisions will be made swiftly and problems will be resolved right away. To make sure the final output satisfies the required quality standards, you must have clearly specified procedures for testing, bug reporting, and problem solving when creating complex systems.

Competent Project Teams

The success of technical products depends on the fourth essential component, competent project teams. Making sure the project team has the knowledge and expertise required to produce the product effectively is part of this. In this respect, technical knowledge is especially crucial. For instance, you need a staff with expertise in CRM development, data management, and user interface/user experience (UI/UX) design when creating a CRM (Customer Relationship management) system.

Commitment to Success

The fifth and final fundamental factor, commitment to success, requires making sure that everyone engaged in the project is dedicated to producing a successful result. This involves not only the project team but also crucial stakeholders like clients and suppliers. For instance, you must make sure that everyone involved in the development of a cloud-based software application is in alignment with the product's goal and the benefits it offers.


In conclusion, developing a successful technological product calls for thorough planning, tailored goals, efficient management, a skilled project team, and a dedication to success. These components are essential for creating goods that stand out from the competition and offer your clients genuine value. You must make sure that these things are in place and that the project is handled well as a product owner in order to produce the best results. You can produce technical products that satisfy customer standards and do well on the market by concentrating on these factors.

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